Social media marketing: Project "My Dream. Bukovel"

Goal:
– to get in Ukrainian tourists’ wish list
– increasing of tourist’s loyalty to Resort
 

Solution:
To transform Resort into real Dream Destination!

We launched “My dream” campaign, which includes digital developments, SMM solutions, BTL communications and media resources involvement.

Using Applications on Facebook and VKontakte fans shared their dreams, filled in personal contact information and time of arrival to Resort. Those dreams were published on their web page automatically.  Every month Resort made 1 dream came true.

Photo and video reports of the dreams that came true were posted on 4 main social network pages of Bukovel.
Audience has been witnessing how Resort makes dreams come true and becomes a Dream Destination!
 

Results:
– 832 people using the Application on Vkontakte
– 684 people using the Application on Facebook
– 5 dreams came true
– More than 1500 received leads
– Photo reports have been seen by 50 000 – 400 000 users of Facebook, Vkontakte, Odnoklassniki, G+
– Total audience of campaign became more then 1 000 000

Link for application: www.bit.ly/My__Dream