Реклама рекламных агентств и средств массовой информации: AdFaces: faces of the advertising market

Sostav.ua has encountered a number of problems, belonging to the opposite perception of the resource among his direct target audience in social network. This was reflected in absence of stable community growth and low engages.

The main goal was to strengthen the image of Sostav.ua as a highly specialized expert of advertising market. Accordingly, increase the number of subscribers in the community Sostav.ua Facebook, and involve the audience in the "life of the community."

We should also note that on the advancement of the project budget was - 0 UAH.

Heart of our communication and at the same time, a major barrier it is our target audience - employees of advertising and communications market, professionals, specialists who know all the tricks and subtleties of the industry.

Being in the search of idea that can touch hearts of “ad men” we understood that all of them are proud their trendy profession. This is the pride of every employee of ad industry.

Exactly on these feelings we create application AdFaces which shows the frame structure of advertising market. With AdFaces everyone can add to the company in which he works and himself, invite colleagues and look at the employees of other advertising companies.

Results:

• The community has grown by +26%
• More than 2.5 thousand of unique users
• More than 1000 employees (people who have added themselves to the map) and more than 200 companies
• 40% of professionals who had added to the map data about themselves, shared this info
• 5 minutes – av. time of app usage
• Bounce Rate - 33%

In addition, another important objective of the client was successfully completed: Sostav.ua «have begun to speak." Active users increased by 4 times.

If you aren’t at map of advertising market, do you exist at all?