Малобюджетные кампании/проекты: AdFaces: faces of the advertising market

Sostav.ua began to lose the attention of their audience in social media, and faced with the problem of the perception of site. Sostav.ua wanted to defend their positions among young professional and remind old-timers about itself. 

Objective read as follows: “Show the target audience that Sostav.ua - an integral part of the advertising market and the market trusts him!”

Main challenge was to get the result in the complete absence of the budget for promotion, and we rely on our own resources. We understand that the project will live only with the support and involvement of the audience and due to viral effect.

Being in the search of idea that may touch hearts of advertising employees we understood that all of them are proud of their belonging to the so trendy profession of advertising maker.

Exactly on these feelings we create application AdFaces which shows the frame structure of advertising market and Sostav.ua - as an integral part of it. With AdFaces everyone can add to the map of the advertising market a company in which he works and himself, invite colleagues and look at the employees of other advertising companies.

Result

• The community has grown by +26%
• The application attracted more than 2.5 thousand of unique users *
• 40% of professionals who had added to the map data about themselves, shared this information
• 5 minutes – av. time of app usage
• Bounce Rate - 33%

This project has received massive response thanks to the audience, who share and took an active part in it. During the first 2 weeks the project had more than 1,000 employees and more than 200 companies, and our budget still was equal zero.

  If you aren’t at map of advertising market, do you exist at all?