Социальная реклама и благотворительность: Social internet service #interception

Social-service non-profit Internet project #interception - is created Minsk police and Astronim* mechanism to counter the forces of wrongful acts of the citizens through the Internet.

Mission

Mission #interception - not so much to organize online interaction with law enforcement, but to create a civil society, self-regulating mechanisms of the Project and sots.setey.

Mechanics

The project is based on the principle of exchange of information (text + photo + video) and the organization of social relationships with law enforcement agencies through social networks Twitter + Facebook + Twitter page. These principles confer project "Interception" signs of the social network of law enforcement focus. Online service is designed to accommodate the citizens of photos, videos, reports of violations, car accidents, etc.

Implementation:

The project was implemented on the principles of adaptive design and works in one version on mobile and stationary devices for Internet access. Messages coming directly to the site "Interception" or by scanning special software for social networks tags # interception and accompanying it - are at the pre-moderation. After checking the message appears in the hot "red tape" information about the reaction of the competent authorities to reports published in the "blue ribbon". The project is unique in that it is a mass public initiative has infiltrated all levels of the Ministry of Internal Affairs and has a feedback as appropriate law enforcement response to reports of users. Just realized scaling originally Minsk project to all cities of Belarus. In offices across the country are now installed client software. delivers automatic messages quickly track just for their own regional area. Programmable registration service users and numbers of cars with automatic notification via SMS, if it enters into a ribbon # interception

The main point of contact with the audience:

http://perehvat.gov.by

http://twitter.com/guvd_minsk

http://twitter.com/perehvat_gov_by

http://vk.com/guvd_minsk

http://facebook.com/perehvat.gov.by

The main directions of the "Interception":

#Operation Dept. - for photo-video reports on the whereabouts non-operated vehicles;

Operation #STATION - for reporting accidents in the transport system;

Operation #TRAFFIC LIGHT - for messages about broken traffic lights and broken road signs;

Operation #GLASS - for reporting the facts of drinking alcohol in unauthorized areas;

Operation STOP #Vandal - a group on the social network "vKontakte", the aim of which is to counter all forms of urban vandalism;

Operation #SDA - for messages photo-video recording of gross violation of traffic rules, as well as important information about road conditions;

Operation #INTERCEPTION - messages that are not provided for any of the proposed transactions;

Operation #LOSS - for reporting the found / lost things, missing, etc.

Media budget:

0

Media project results:

- Hundreds of thousands of mentions # interception in Yandex and Google http://yandex.ru/yandsearch?text =% 23% D0% BF% D0% B5% D1% 80% D0% B5% D1% 85% D0% B2% D0 % B0% D1% 82 & lr = 213  

- Hundreds of publications in print media

- Dozens of video reports on the Belarusian and Russian television http://www.youtube.com/embed/_aJDYoXOlJY

- Telecast on national television ONT http://ont.by

- Radio show "intercept" on Radio ONT http://perehvat.gov.by/news/8877.html

Coverage:

200,000 unique visitors to the site

50% return audience week

0,400,000 unique visits to the site

10% of the country's Internet audience

Activity:

For the year to the Internet project # interception received more than 15,000 messages

5,000 of them - directly on the site of the project http://perehvat.gov.by

Results:

Halting the year more than 3,000 offenses the perpetrators were brought to justice:

- 1000 violators of traffic fines (operation-tag # SDA);

- 600 administrative reports drawn up in respect of persons who drank alcohol in undesignated places (operation-tag # Glasses);

- 400 issues of the road network is cleared (operation-tag # traffic light);

- 300 non-operated vehicles removed (operation-tag "# clunkers);

- 200 people punished for various offenses (trafficking in unauthorized areas, vandalism, etc.) from the tag # interception.