Туризм и путешествия, развлечения, культура и спорт : Project "My Present. Bukovel" (Agency: Postmen Postmen )

Goal:
– to greet loyal Resort community with coming holidays
– to create additional motivation to spend high winter season in Bukovel
 

Solution
We created “My Present” application, which gave a chance to win 800 presents: 500 drinks, 300 ski passes, 5 weekend trips to Bukovel.

Each Facebook user had 4 chances to get the prize:
– 1st is to Like the page
– 2nd – to invite 5 friends
– 3d – to invite 25 friends
– 4th – to invite 100 friends.

The result of each attempt and information about the action were published on user’s page.

For getting a prize, winners received personal flyers with QR code. Bukovel’s stuff were given a simple admin panel to read the codes and distribute prizes.
 

Results:
In 20 days of Application running
– 2241 users participated in the prize draw
– 48 413 invitations were sent out to friends
– 25 applicants from different countries
– The community grew to 2250 fan
– The PTA increased to 15 000

Link for application > www.bit.ly/Мy_Present