Viiral Marketing: VitrA Realove (Agency: ООО "Креатив пипл" ООО "Креатив пипл" )

Task: to tell in easily and funny way about technical chеaracteristics of tiles from new VitrA's collection Woodstyle ("Those tiles look like wood, but solid like stone").

Idea: VitrA tile is as hard as the heart of that girl... 

Video: https://www.youtube.com/watch?v=4nlsvkp47Rg

Total views: 526 661+ (368 000+ Youtube, 150 000+ Vk.com).

Mentioned in Best of Russian advert in 2013 (adme.ru).

10 000+ repost on Facebook, 4 500+ repost on Vk, 200+ post in Twitter.