Онлайн-видео: Loop (Agency: Provid Provid )

Revo Energy is a non-alcohol energy drink, which is all about urban culture and great deal of crazy. When you sip a drink, literally anything can happen, altering the reality around you into an eclectic wave of weird feats and fun.

This time among the regular life objects and persons here and there fall into loops around the drinker, while he spectates everything from his POV, and with every gulp of Revo Energy this craziness spreads more and more. 

We decided to follow the latest internet trends, namely, the outbreak of gifs, looped memes and many corresponding online services and apps, and be the first to integrate loops into the live surround as a visual trick. The chaotic and perpetual dynamic movement of a loop is what the nature of Revo Energy is about, so the trick perfectly complied with brand essence. Each looped person or object were placed into seamless-like POV panoramas to deliver the experience the hero receives while drinking Revo Energy and witnesses the amounting changes around him. 

The music is called to support and enhance the effect, so we created the dubstep remix of the original Revo theme tune, where every pace change, beat or scratch corresponded to certain events, loops or camera shifts.   

Revo ENERGY 'Loop' Digital Craft Reel from PROVID on Vimeo.