“European countries for your family!” project was implemented in 2013 in Eastern Ukraine. 

Customer contacted the agency with the task to develop the mechanics of promotion that would allow him to check out from competitors based on the platform of family values that the brand spreads. An additional task was to attract the attention of consumers to the updated package design of TM. 

The communication decision was to launch an interactive online platform that gave visitors a chance to experience the atmosphere of a family idyll through simple mechanics and original visual solutions – the design of a promotional web-site was developed as a family photo album. 

To participate, the visitors needed to upload to the web-site their favorite family photos on vacation, to collect the necessary number of votes and participate in the raffle gifts at various levels. 

The results: 

- increase in attendance at the official site of the TM by 215%;

- increase in subscribers in social networks by 23%;

- 720 unique visitors a day during an entire promotional activity;

- 250 registered participants;

- 1577 uploaded photos;

- viral coverage of users in social networks - 53300 people.