Продукты питания : Milka Village (Agency: Saatchi Saatchi )

It is well known that Milka is the tenderest chocolate. In 2013 Milka made mini bar Milka-mini. It is the same beloved Milka – but smaller and equally tasty and tender.

The number one tenderness rule says: “the smaller the object is the more tenderness it causes”. To support the new product we built real Alpine village with touching little calf that gladly sang tender alpine songs at your desire. All you needed to do is to go to our page from interactive banner, meet our calf and listen to his tender songs. For those who felt the need to share the song we gave an opportunity to do it in social media. Only couple of clicks, and magic calf sings for your friend.

Result:

252 480 site visitors

Over 1000 people shared the song with their friends

And real wave of tenderness from Milka-mini.

So rules of tenderness do work!