To make this summer cool, we suggested participants to visit our website and get a crazy penguin as a pet. When one gave it Lipton Ice Tea, the drink put penguin in a good mood. Then basic Penguin turned into Professor Crazy, Fish Tamer or OilDollars Magnate. But when a user forgot to give it a drink in time, the penguin’s mood became worse. Penguin could turn into an Anonymous Workaholic or even Best on the District in Abibas suite with a pack of sunflower seeds…

 

Users kept a proper mood (+5 or -5 level) and had a chance to win summer prizes.