Organizers
EVALUATION OF WORK
Integrated online marketing campaign: Eye Flattener vs Curved TV (Agency: ТОВ "ЧЕЙЛ ЮКРЕЙН" ТОВ "ЧЕЙЛ ЮКРЕЙН" )
Case Study
Brief
Introduce first ever Curved UHD TV from Samsung and tell that it brings immersive and realistic watching experience due to its special shape.
Idea
UHD TV new shape perfectly follows the shape of an eye. Samsung Curved TV - picture that fits your eyes.
Description
To raise the problem of flat screens we created a fictional character, Alex Bessonov. He is a young Ukrainian startupper who created the device (Eye Flattener) which allows you to get immersive and realistic watching experience from your flat screen TV. The trick was that it flattens your eyes so they will match the shape of the screen.
After two weeks of discussing the problem on the internet we revealed a second video. It was Eye Flattener crash test which introduced first ever Samsung Curved UHD TV.
Description
To raise the problem of flat screens we created a fictional character, Alex Bessonov. He is a young Ukrainian startupper who created the device (Eye Flattener) which allows you to get immersive and realistic watching experience from your flat screen TV. The trick was that it flattens your eyes so they will match the shape of the screen.
After two weeks of discussing the problem on the internet we revealed a second video. It was Eye Flattener crash test which introduced first ever Samsung Curved UHD TV.
Eye Flattener - Teaser Video
Alex Bessonov in social networks
Vkontakte - https://vk.com/lx.bessonov
Facebook - https://www.facebook.com/alex.bessonov.3
Web Site - http://eyeflattener.com/index_old.html
Eye Flattener Crash Test by Samsung - Reveal Video
Updated Web Site - http://eyeflattener.com
https://www.youtube.com/watch?v=kSlF8e1OUTs